
Japan by season — what to feel, not just what to see
What's happening when you visit, and how Japanese people feel about each season's crowds and rituals.
Autumn leaves, a trip timed to the colour
Kyoto at peak maple — and how to read the clock the colour runs on, so you stand in it instead of chasing it
Cherry blossom, a trip timed to the bloom
The Tokyo-to-Kyoto golden route led by the blossom — and how to read the moving front the way locals do, so a date you can't book becomes the best part of the trip
Summer in Japan, a festival and fireworks trip
A trip timed to the matsuri calendar, from Kyoto's Gion to Osaka's river of fireworks and on to the dancing streets of August — read the way the people who love a Japanese summer read it, where the heat isn't the price of the trip but the reason the festivals glow, and the festival itself is a door held open rather than a show you watch
Winter Japan, snow, onsen and light
One westbound line from Tokyo's clearest air into the snow country and down to the hush of Kyoto — read the way the people who love a Japanese winter read it, where the cold isn't the price of the trip but the instrument the whole season is played on
Happening around your visit

Summer







為什麼日本人總在黑暗中靜靜看著螢火蟲——卻從不捕捉牠們?
看懂日本螢火蟲的正確方式。我們收集了140位以上日本人的真實聲音:關掉自己的燈、不要捕捉,並告訴你為何在黑暗中反而看得更清楚、更美。
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在日本的夏天活下來:日本人真正會做的事(以及他們為什麼擔心你)
344位日本人分享酷暑生存術。60%熱帶居民說日本更難熬。揭開日傘、便利商店納涼、夏日美食等在地避暑秘訣,以及日本人對觀光客的暖心擔憂。
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浴衣不用穿得完美——日本人看到你努力嘗試時真正的想法
我們問了263位日本人:看到外國人浴衣穿得不完美怎麼想?55%想幫忙調整,只有18%覺得不好看。左右規則、租借品質爭議,和那個讓人感動的調整瞬間。
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阿波舞:你真的可以直接跳進去一起跳嗎?
觀光客也能在 Awa Odori 跳舞嗎?Tokushima 設有官方臨時隊伍 niwaka-ren,任何人都能加入,不用服裝,輕鬆一起跳。
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