Japan by season — what to feel, not just what to see
What's happening when you visit, and how Japanese people feel about each season's crowds and rituals.
Autumn leaves, a trip timed to the colour
Kyoto at peak maple — and how to read the clock the colour runs on, so you stand in it instead of chasing it
Mid-Nov to early DecSuitsBeen beforeSoloAs a couple
Cherry blossom, a trip timed to the bloom
The Tokyo-to-Kyoto golden route led by the blossom — and how to read the moving front the way locals do, so a date you can't book becomes the best part of the trip
Late Mar to mid-AprSuitsFirst tripBeen beforeSoloAs a couple
Summer in Japan, a festival and fireworks trip
A trip timed to the matsuri calendar, from Kyoto's Gion to Osaka's river of fireworks and on to the dancing streets of August — read the way the people who love a Japanese summer read it, where the heat isn't the price of the trip but the reason the festivals glow, and the festival itself is a door held open rather than a show you watch
Jul to mid-AugSuitsBeen beforeSoloAs a couple
Winter Japan, snow, onsen and light
One westbound line from Tokyo's clearest air into the snow country and down to the hush of Kyoto — read the way the people who love a Japanese winter read it, where the cold isn't the price of the trip but the instrument the whole season is played on
Dec to FebSuitsBeen beforeSoloAs a couple
Happening around your visit
Summer
让日本人开心的事
为什么日本人总在黑暗中静静看着萤火虫——却从不捕捉它们？
看懂日本萤火虫的正确方式。我们收集了140位以上日本人的真实声音：关掉自己的灯、不要捕捉，并告诉你为何在黑暗中反而看得更清楚、更美。
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日本的运作方式
在日本的夏天活下来：日本人真正会做的事（以及他们为什么担心你）
344位日本人分享酷暑生存术。60%热带居民说日本更难熬。揭开阳伞、便利店纳凉、夏日美食等本地避暑秘诀，以及日本人对游客的暖心担忧。
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让日本人开心的事
浴衣不用穿得完美——日本人看到你努力尝试时真正的想法
我们问了263位日本人：看到外国人浴衣穿得不完美怎么想？55%想帮忙调整，只有18%觉得不好看。左右规则、租借质量争议，和那个让人感动的调整瞬间。
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Autumn
