Public data, plainly explained.
Surveys, government statistics, and academic studies — translated into clear visualizations. No opinions, just numbers and the context to read them.
We analyzed a 4,424-person government study and Google Trends. The result: overtourism concern grew 10x, but 'dislike foreigners' stayed flat. Japan's curiosity about you is growing faster than its worry.
343 Japanese residents assessed their country's overtourism measures — from dual pricing to Mount Fuji caps. 62% say it's not enough. Here's what the data reveals.
Government data reveals ramen costs ¥465-879 across 81 Japanese cities — and Tokyo is surprisingly cheap. 321 Japanese locals share where to eat and what to skip.
Climbing Mount Fuji in 2026? Bullet climbing dropped 95% after the daily cap. 277 Japanese locals explain why they support the rules.
29 of Japan's 47 prefectures get fewer tourists than average — and 421 locals say that's where the warmest welcome is waiting for you.
When do Japanese people actually want you to visit? 286 locals told us. The best month isn't cherry blossom season — it's when crowds drop and welcomes warm up.
Are Japanese people happy about 42 million tourists? We asked 304 locals. The answer depends on where you go — and the gap is surprising.
Tourists spent 9.45 trillion yen in Japan in 2025. But 326 Japanese locals say what matters isn't how much you spend — it's how you show up.
